Alamo Drafthouse Renames Austin Theater After Matthew McConaughey

Austin, TX, August 3, 2026 —

Alamo Drafthouse has officially renamed one of its Austin theaters in honor of the city’s well-known resident, actor Matthew McConaughey.

The cinema chain, known for its unique movie-going experience, has chosen to pay tribute to the Oscar-winning actor and Texas native by rebranding the theater located at 500 West 5th Street in Austin, Texas.

The theater is now known as the Alamo Drafthouse South Lamar, a name that reflects its location and pays homage to the iconic figure associated with Austin. McConaughey, who has deep roots in Texas and has become a recognizable symbol of the state’s culture, was the inspiration behind the renaming.

No further details were provided regarding any specific events or collaborations planned in connection with the theater’s new name.

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