True Fit, the global leader in fit and sizing intelligence, and Glance, an AI personal shopping platform transforming the way consumers discover and shop, today announced a collaboration to integrate True Fit’s personalized size and fit recommendations into Glance’s agentic commerce experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260921650791/en/

The collaboration will combine Glance’s conversational product discovery and generative virtual try-on with True Fit’s Intelligence Layer, which is grounded in real purchase and return outcomes. The combined experience will help shoppers discover and visualize products, understand how they are likely to fit and feel, and choose the right size with greater confidence.

“AI is moving more of the shopping decision into the conversation, so the agent has to resolve the questions that determine whether someone buys,” said Mansi Jain, Chief Operating Officer at Glance. “In fashion, fit is one of those questions. Glance can help a shopper discover a product and see it on themselves, while True Fit adds evidence about which size and fit is most likely to work based on real purchase and return behavior. When those signals arrive together, the shopper can act with more confidence and the retailer has a better chance of converting that intent into a sale that stays sold. That is where agentic commerce starts to create measurable value across the purchase journey.”

According to True Fit’s customer data, over 70% of fashion shoppers’ questions to AI agents relate to fit and sizing. The collaboration addresses a persistent gap in digital fashion commerce. Agents can help people discover products, receive recommendations, and visualize a look. Catalog, conversational, and visual shopping alone do not reliably resolve the question that often determines whether a shopper can make a confident purchase decision: Will this product fit me the way I want?

Through Glance, a shopper discovers a shoppable look, virtually tries on products, asks questions using a conversational interface, and receives fit-aware guidance informed by product attributes, shopper context, and True Fit’s decision-grade Intelligence Layer. The experience will help shoppers better understand how an item may look, fit and feel.

“In fashion, the value of an agentic commerce experience depends on the quality of the decision it helps a shopper make,” said Jessica Murphy, Co-Founder and Chief Executive Officer of True Fit. “Glance demonstrates how True Fit’s Intelligence Layer can travel with the shopping experience across consumer surfaces, bringing specialized fit guidance into the moments when shoppers need it.”

Glance delivers an AI-driven personal shopping experience on 60 million devices across mobile, TV, and desktop.

Built on nearly two decades of purchase and return outcomes, True Fit’s Intelligence Layer draws on more than $500 billion in transactions from hundreds of millions of shoppers, covering 60 million products and more than 91,000 apparel and footwear brands. Integrated across 17 million product pages at hundreds of leading retailers, the technology generates more than one billion size recommendations and supports four billion fashion shopping visits annually. It also brings personalized fit guidance to shopping agents and emerging consumer experiences.

The Glance shopping experience will incorporate True Fit’s Intelligence Layer for the 2026 holiday season. True Fit is also advancing fit-integrated virtual try-on capabilities with Glance, offering broader availability to True Fit merchants in 2027.

The announcement comes ahead of RetailClub AI Festival, taking place September 22–24 in Huntington Beach, California, where True Fit and Glance executives will discuss the role of fit intelligence in agentic fashion commerce.

About True Fit

True Fit is the leading global fit and fashion intelligence provider, helping shoppers confidently buy what fits and eliminating size friction before checkout. Built on nearly 20 years of purchase and return data from a global network of retailers, True Fit analyzes more than $500 billion in transactions from hundreds of millions of shoppers, 60 million unique products and more than 91,000 apparel and footwear brands. True Fit’s AI shopping agent and Fit Intelligence Layer deliver personalized size and fit guidance in real time, helping retailers increase conversion, reduce fit-related returns and build stronger shopper relationships. Headquartered in Boston, True Fit partners with leading retailers and brands worldwide. For more information, visit www.truefit.com.

About Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology company InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit www.glance.com.

FAQs

What are True Fit and Glance announcing?

Glance is incorporating True Fit’s Intelligence Layer into its agentic shopping experience, pairing conversational product discovery and generative virtual try-on with personalized fit guidance. True Fit is also advancing fit-integrated virtual try-on capabilities with Glance for broader availability to True Fit merchants.

What will the shopper experience?

Shoppers will be able to discover and virtually try on products with the added benefit of a fully integrated Fit Intelligence Layer. They can ask questions, and receive guidance about how an item is likely to fit and feel.

How is fit intelligence different from virtual try-on?

Virtual try-on helps shoppers visualize how an item may look. True Fit uses product, shopper, purchase, and return intelligence to help them understand how it is likely to fit.

What distinguishes Glance’s shopping experience?

Glance combines conversational product discovery, styling guidance, generative virtual try-on and commerce in one experience that can extend across mobile, TV, and desktop.

How does this collaboration advance Glance’s vision for agentic commerce?

Adding True Fit’s Intelligence Layer helps Glance move beyond helping shoppers find and visualize products to helping them make more confident product and size decisions.

Why does Glance’s multi-surface approach matter?

Shopping decisions no longer happen in a single place. Glance brings discovery and commerce across mobile, TV and desktop, while True Fit’s Intelligence Layer brings personalized fit guidance into the moments when shoppers need it.

How can retailers access True Fit’s Intelligence Layer?

Retailers can deploy True Fit’s conversational shopping agent across digital storefront experiences or bring its Fit Intelligence Layer into shopping agents and other emerging consumer experiences. If APIs and MCP are approved talking points, the existing answer can remain.

Is the combined experience available now?

The first Glance shopping experiences incorporating True Fit’s Intelligence Layer are planned for the 2026 holiday season. Broader availability of fit-integrated virtual try-on capabilities for True Fit merchants is planned for 2027.

What makes the combined approach flexible?

Glance can extend shopping across consumer surfaces, while True Fit’s Intelligence Layer can work across retailer experiences, shopping agents and emerging interfaces. Together, they can bring discovery, visualization and fit guidance into a unified experience wherever purchase decisions happen.

Media gallery

About The Author
Business Wire