Gene Kwon Encourages Entrepreneurs to Make the First Risk Smaller

Salt Lake City, UT – September 10, 2026 – Entrepreneur and business leader Gene Kwon is encouraging aspiring founders to rethink the way they approach risk, arguing that the best first move is often smaller than people expect.

Rather than treating entrepreneurship as one major leap, Kwon believes new ideas should be broken into smaller decisions that can be tested before more time, money, or resources are committed.

“Make the first risk smaller,” Kwon says. “You don’t always have to build the entire company before you know whether the problem is real. Start by learning as much as you can.”

That approach has shaped Kwon’s work across logistics, technology, and business operations. His career includes serving as Partner and Co-Founder of Move Method, co-founding eHub, and working with RealVu Technologies.

For Kwon, one of the biggest mistakes entrepreneurs can make is becoming attached to an idea before they have enough information to know whether it solves a meaningful problem.

He believes early questions should be practical. Who has the problem? How often does it occur? What are businesses already doing to manage it? Would they actually use a different solution?

“An idea becomes much more interesting when you can clearly explain the problem behind it,” Kwon says. “That gives you something real to test instead of relying only on enthusiasm.”

His experience in shipping and logistics helped reinforce that mindset. Through eHub, Kwon worked in an industry where businesses face challenges involving carriers, costs, technology, operations, and changing customer expectations. The opportunity, in his view, came from looking closely at the points where existing processes became difficult or inefficient.

Kwon traces part of his approach to his early years as a competitive tennis player. He grew up in Oregon and Utah, became a ranked junior player, and later played on the men’s tennis team at the University of Washington.

On the court, he learned that a player cannot wait until the end of a match to decide whether a strategy is working. Small adjustments have to happen while the match is still underway.

“You learn very quickly that the plan you started with might not be the plan that wins,” Kwon says. “You have to pay attention, make adjustments, and keep going.”

He sees the same lesson in entrepreneurship. A founder can have a strong vision while still changing how that vision is executed based on what customers, employees, or the market are showing them.

Kwon also believes this approach can help more people feel comfortable pursuing ideas. Entrepreneurship is often presented as a decision between staying safe and taking an enormous gamble. In practice, he says, there are many ways to learn whether an idea has potential before reaching that point.

Speaking with potential customers, testing one part of a service, studying an inefficient process, or working through assumptions with experienced people can all provide useful information.

“Movement creates information, and information creates confidence,” Kwon says. “The goal isn’t to remove every risk. It’s to understand what you’re taking on.”

Kwon’s career has been recognized with an Ernst & Young Entrepreneur of the Year Award and a Forty Under Forty Business Award. He is also a member and board member of the Package Shippers Association.

As he continues working with businesses and entrepreneurs, his message remains grounded in the same principle: good ideas do not need to begin with the biggest possible move.

Sometimes, the smarter path is to find one real problem, test one assumption, and learn enough to make the next decision with greater confidence.

About Gene Kwon

Gene Kwon is an entrepreneur and business leader with experience in logistics, technology, and business operations. His career includes roles as Partner and Co-Founder of Move Method, Co-Founder of eHub, and involvement with RealVu Technologies. He is also a member and board member of the Package Shippers Association. Kwon grew up in Oregon and Utah, was a ranked junior tennis player, and later competed on the University of Washington men’s tennis team.

Media Contact
Company Name: Gene Kwon
Contact Person: Gene Kwon
Email: Send Email
City: Salt Lake City
State: Utah
Country: United States
Website: https://www.genekwonentrepreneur.com/