YouTube Joins Jupiter Festival Miami as Founding Sponsor, Bringing Its Vision for the Future of Content to the Inaugural Festival
The World’s Largest Video Platform is Betting Big on What Comes Next In Content on Oct. 6-9
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MIAMI, Sept. 09, 2026 (GLOBE NEWSWIRE) — Jupiter Festival Miami, the new global gathering for leaders across media, entertainment and sports, today announced YouTube as a founding sponsor of the inaugural event, taking place October 6-9, 2026, in Miami.
As the platform where creators, brands and audiences converge at global scale, YouTube’s role as a founding sponsor underscores the seismic shift that content, entertainment and culture are having on the industry. YouTube will bring that perspective directly to Jupiter Festival, with supporting the event’s programming, branded activation, sponsorship of the VIP lounge at the Miami Beach Convention Center, and take over at the rooftop, pool and meeting space at the UNFRAMED Hotel one block from the show.
“You cannot build a festival about the future of content without one of the largest video platforms in the room,” said William Mellis, CEO and Co-Founder of Jupiter Festival Miami. “YouTube committing as a founding sponsor validates that Jupiter Festival is where the decisions that matter are being made by the people willing to collaborate, inspire and invoke creativity across platforms, screens and formats.”
“For the past 20 years, YouTube has been a driving force across culture and the creator economy,” said Brian Albert, Managing Director, US, YouTube Solutions. “As a founding sponsor, we’re excited to support Jupiter Festival in bringing together the leaders who are building the future of the industry.”
Albert will also join the Jupiter Festival stage on Thursday, October 8, for a session titled “You’re Not Buying Attention. You’re Buying the Illusion of It.” The session challenges the metrics historically used to justify media spend and points to where attention actually lives across creators and screens. The panel will also feature Marc Guldimann, CEO and Co-Founder of Adelaide, the attention measurement company.
YouTube joins a growing roster of marquee partners for Jupiter Festival, including Boston Consulting Group (BCG), MCH Group and the Interactive Advertising Bureau (IAB).
Taking place October 6-9, 2026, in Miami, the festival brings thousands of senior decision-makers across studios, streamers, brands, agencies, creators and investors into direct, high-value collaboration across four days of keynotes, curated networking, collaborative working sessions and immersive industry experiences.
For more information about Jupiter Festival Miami and to purchase passes, visit https://www.jupiter-miami.com/.
About Jupiter Festival
Jupiter Festival is a global gathering of leaders across media, entertainment and sport, designed to connect decision-makers, creators and brands shaping the future of content and commerce. Taking place Oct. 6–9, 2026, in Miami, Jupiter Festival brings together thousands of senior executives, hundreds of world-class speakers and the industry’s most influential voices for three days of high-impact networking, collaboration and deal-making. Built to go beyond the traditional conference model, Jupiter Festival is engineered for meaningful connection — combining curated meetings, AI-powered matchmaking and immersive experiences across Miami’s most iconic venues. For more information, visit www.jupiter-miami.com.
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