New survey^* finds 64% of Americans have thrown away food that was still good because they didn’t know what to do with it; Ziploc® Brand, Too Good To Go and chef Yara Herrera team up to inspire what comes next

NEW YORK, Sept. 3, 2026 /PRNewswire/ — Ziploc® Brand, a trusted name in food storage and preservation for more than 50 years, and Too Good To Go, a social-impact company for surplus food, today announced Surprise Seconds, a new campaign designed to help Americans make more of the food already in their kitchens – whether carried home from a restaurant or left over from a meal they cooked themselves.

The partnership brings together two complementary approaches to helping good food go further: Ziploc® Brand Bags provide food storage solutions that help keep food fresh, while Too Good To Go helps consumers secure good food at a discount and partners with businesses to put surplus food to use. Surprise Seconds takes the next step, offering inspiration for turning saved food into something entirely new – making what comes next feel creative, craveable and worth looking forward to.

At the center of the campaign is Wheel of Sandwiches, an interactive food-truck experience coming to New York City Sept. 30 that reimagines dishes from participating Too Good To Go restaurant partners as inventive new sandwiches. The experience is led by chef Yara Herrera, chef-partner at Hellbender, the critically acclaimed Mexican American restaurant in Ridgewood, Queens, known for its technique-driven, ingredient-forward cooking. Surprise Seconds will also provide recipe ideas and practical storage guidance through the Ziploc® Brand website and social media, supported by a connected out-of-home advertising campaign.

“Rescuing surplus food is just the beginning — what happens once it gets home matters too,” said Chris MacAulay, Vice President of Operations for North America at Too Good To Go. “Too Good To Go helps get surplus food into people’s hands, while Ziploc® Brand helps them keep it fresh and find new ways to enjoy it. Together, we’re helping people make more of the food they already have.”

Americans want to waste less, and a little inspiration can help
New research commissioned by Ziploc® Brand in the United States shows that Americans care about avoiding food waste but knowing what to do with leftovers can still be a barrier.

• More than nine in 10 Americans (91%) say avoiding food waste is important to them.
• More than one in three (36%) say they throw food away at least once a week.
• Nearly two-thirds (64%) have thrown away food that was still perfectly good because they did not know what to do with it.
• Only about one in four (26%) say they usually turn their leftovers into something new.

The research also highlights the value of simple, practical inspiration, with nearly one in four Americans (23%) saying recipe ideas, lunch inspiration and better storage would help them make more of their leftovers.

The findings point to a simple opportunity: giving people more inspiration for what to do with the food they have already saved.

Inspiration for making good food go further
Surprise Seconds was created to spark that missing idea. Rather than treating leftovers and restaurant extras as a lesser repeat of yesterday’s meal, the campaign will provide practical, craveable examples of how they can serve as the foundation for something entirely different.

Beginning today, a dedicated Surprise Seconds hub on the Ziploc® Brand website will bring that inspiration to kitchens across the country. Through recipes, chef and creator inspiration, food rescue and practical storage tips, Ziploc® Brand and partners will show how properly storing restaurant and home-cooked leftovers can help extend the life of food and inspire new meals, giving consumers more ways to rethink and reimagine the food they already have.

Across social media, Ziploc® Brand, Too Good To Go, chef Yara Herrera and participating restaurants will each contribute to the “first to second” story:

• Ziploc® Brand: recipes and product solutions for storing leftovers and extra food.
• Too Good To Go: food rescue and Surprise Bag awareness.
• Chef Yara Herrera: original recipe development and food transformations.
• Participating creators: share easy-to-replicate second-act recipes.

Spin the Wheel, Meet Your Second
The campaign will come to life in New York City on Sept. 30 with Wheel of Sandwiches, an interactive food-truck experience led by chef Yara Herrera.

At Wheel of Sandwiches, each landing spot features an original dish—a “first”—from a participating Too Good To Go restaurant partner. Visitors will spin the wheel to discover their “first,” then receive Herrera’s corresponding “Surprise Second”: a sandwich inspired by and created from that restaurant’s dish.

“Some of the most rewarding cooking begins with what’s already in front of you,” said Herrera. “Leftovers already carry flavor, time and effort. Ziploc® Brand Bags help you extend the life of food, and the fun is deciding where to take it next. With Surprise Seconds, I’m excited to show how a few unexpected flavors and textures can turn what you already have into something entirely new.”

Surprise Seconds will also be supported by First And Seconds, an out-of-home advertising series featuring creative developed by Ziploc® Brand that shows food from its original form, how it’s stored for later and then reinvented as a new dish. QR codes will direct consumers to the campaign hub.

Consumers can visit ziploc.com/food-for-thought to explore Surprise Seconds recipes, leftover inspiration and Ziploc® Brand product suggestions, and follow @ziploc on Instagram and @Ziploctheoriginal on TikTok for new food transformations throughout the campaign. Consumers can also download the Too Good To Go app through the Apple App Store or Google Play to find Surprise Bags available near them.

Survey methodology
The research was conducted among 1,000 adults in the United States between July 24 and July 27, 2026. The margin of error is approximately ±3 percentage points. Findings are based on self-reported attitudes and behaviors, and percentages included in the release have been rounded to the nearest whole number. Results from questions allowing respondents to select multiple answers have not been added together.

About Ziploc® Brand
Ziploc^® brand bags and containers provide smart, quality solutions that help you maximize your resources, and ultimately get more out of your everyday. From helping keep food fresh, to organizing knickknacks, to protecting bulky items, Ziploc^® brand products are the food and home storage solution families trust. The Ziploc^® brand offers more than 20 products, available in grocery, mass merchandise and drug stores nationwide, including: Ziploc^® Freezer & Storage bags with Easy Open Tabs and Stay Open Design, Slider bags, Sandwich & Snack bags with Easy Guide™ seal, and Ziploc® Brand Twist ‘n Loc® Containers, reusable containers designed for convenient food storage and easy access to leftovers.

Learn more about Ziploc by visiting ziploc.com or joining on Facebook, Instagram, X, LinkedIn, YouTube and TikTok.

About Too Good To Go
Too Good To Go is a global social impact company that helps food distributors unlock value from surplus food and reduce food waste. Too Good To Go operates the world’s largest marketplace for surplus food, with 120 million registered users and 200,000 active partners, across 20 countries in Europe, North America and Asia-Pacific. Since its launch in 2016, Too Good To Go has helped to save over 600 million meals from going to waste. The company partners with some of the industry’s biggest players across Grocery Retail, Bakery Cafe, Fast Casual, QSR and Manufacturing.

About SC Johnson
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier, and transparent world that inspires people and creates opportunities isn’t just possible – it’s our responsibility.

A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!^®, Raid^®, Glade^®, Windex^®, Scrubbing Bubbles^®, Ziploc^®, Mrs. Meyer’s Clean Day^®, method^® and more – are in homes, schools and businesses in virtually every country worldwide.

As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation, and partnerships to bear on some of the world’s most pressing environmental and health issues like plastic dependence and malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.

See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok.

^* Ziploc® Brand commissioned Atomik Research to conduct an online survey of 1,000 adult respondents aged 18 to 65+ years old throughout the United States in July 2026.

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SOURCE Ziploc