Media Alert: People of Play’s Chicago Toy & Game Fair
50th Anniversary of Star Wars Kicks Off: Immersive Star Wars experience, with appearances from 501st Legion Vader's
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50th Anniversary of Star Wars Kicks Off: Immersive Star Wars experience, with appearances from 501st Legion Vader’s Fist, Chicago Jedi, Saber Guild Olega Temple & more!
CHICAGO, Oct. 29, 2026 (GLOBE NEWSWIRE) —
WHO/WHAT:
- The Chicago Toy & Game Fair (CHITAG), North America’s largest public toy & game fair, will feature immersive events, activities for all ages, and a Star Wars theme with fan-favorite characters walking around the show!
- People of Play’s Wishlist Weekend™ is happening at CHITAG, a perfect time for consumers to create their own holiday wishlists & start their holiday shopping on-site.
- Celebrate the 21st annual Young Inventor Challenge® (YIC) International Championship as kids ages 6 to 18 pitch their original inventions to toy & game companies, industry leaders, & media and winners are announced on stage at CHITAG.
- The Toy of The Year Awards (TOTY) finalists—representing the top toys and games of 2026—will be revealed live!
Consumer highlights & GREAT MEDIA VISUALS include:
Take part in Interactive booths with the hottest holiday toys & games from Toys”R”Us, Wigglitz, Fat Brain Toys, Plus-Plus, Crazy Aaron’s, Pickagram, Razor USA LLC, The Op Games & more!
Experience our first-ever live BINGO event with prizes of all sizes!
GIVEAWAY: The first 150 families to arrive each day will receive a Gummy Grab game from Vango!
WHERE: Donald E. Stephens Convention Center, 5555 N River Rd, Rosemont, Illinois 60018
WHEN: Saturday, November 7th (10 AM – 6 PM)
– [10 AM] Ribbon Cutting Ceremony with Star Wars characters Darth Vader, Chewbacca, Stormtroopers, and others!
– [11:30 AM] Toy of the Year Award Press Conference & Finalist Reveal
– [1 PM] BINGO Event
– [2 PM] Young Inventor Challenge Award Ceremony
Sunday, November 8th (10 AM – 5 PM)
– [12 PM] BINGO Event
Notable Sponsors: Amazon, Hasbro, Mattel, Disney, Duracell, University Games & more!
Consumer tickets are available at Eventbrite, including a $3 off coupon: $15 (adults); $10 (children)
Super Power Sensory Hour (families with children with special needs): Sat/Sun 9 AM -10 AM by invite only.
| Media Contacts: Carve Communications for People of Play | |
| Amy Friedland | Madelyn Jones |
| (973) 809-1052 | (919) 923-3259 |
| amy@carvecomms.com | madelyn@carvecomms.com |
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