The Backyard Bash with The Signature SELECT Life is back for a third year, bringing fall flavors, family fun and community connection to Discovery Meadow in San Jose. After welcoming nearly 4,500 guests to events across multiple cities last year, Signature SELECT®, exclusively available at Safeway stores, and Visa, a world leader in digital payments, are bringing the celebration to the Bay Area for the first time with another memorable afternoon of food, fun and larger-than-life experiences.

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The Backyard Bash with The Signature SELECT Life is back, bringing fall flavors, family fun and community connection to Discovery Meadow in San Jose. Returning for her third year, actress, director and mom Haylie Duff will host a special cooking demo from 1:15 p.m. to 2 p.m.

The Backyard Bash with The Signature SELECT Life is back, bringing fall flavors, family fun and community connection to Discovery Meadow in San Jose. Returning for her third year, actress, director and mom Haylie Duff will host a special cooking demo from 1:15 p.m. to 2 p.m.

Returning for her third year, actress, director and mom Haylie Duff joins football legend Patrick Willis for this FREE pop-up experience packed with delicious food, interactive activities, games, music and more. From sampling Signature SELECT favorites to enjoying larger-than-life backyard fun, guests will experience The Signature SELECT Life firsthand while celebrating the season with family and friends.

This free, family-friendly outdoor event will feature:

  • Meet-and-Greet with Patrick Willis (11:45 a.m. to 1 p.m.).

  • Celebrity Cooking Demo with Haylie Duff (1:15 p.m. to 2 p.m.).

  • Free samples of Signature SELECT favorites, including pizza, hot dogs, meatballs, popcorn, chips, fruit, candy, ice cream sandwiches and so much more!

  • “Put Your Signature On It” tote decorating station.

  • Music, oversized backyard games and scavenger hunts.

  • Giveaways while supplies last.

WHEN:

Saturday, Oct. 3, 2026

11 a.m. to 3 p.m.

WHERE:

Discovery Meadow

180 Woz Way

San Jose, CA 95110

WHY:

Back by popular demand after attracting nearly 4,500 attendees last year, The Backyard Bash with The Signature SELECT Life returns for an afternoon of food, fun and community connection.

Available exclusively at Safeway stores, Signature SELECT helps customers elevate everyday moments with products that deliver great taste, quality and value. From sharing a meal with family to discovering a new favorite product, Signature SELECT is all about bringing people together. The Backyard Bash brings that spirit to life with free food, interactive activities and memorable experiences inspired by the flavors of fall.

MEDIA NOTES:

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“Some of my favorite memories were made gathering with family and friends around great food, and I’m excited to be part of the Backyard Bash with The Signature SELECT Life,” said Patrick Willis. “There’s something special about slowing down, sharing a meal and enjoying time with the people around you. Those are the moments that matter most, and I’m grateful to be part of a celebration that brings people together.”

“As a mom and someone who loves cooking for family and friends, I’m proud to return for another year of The Backyard Bash with The Signature SELECT Life,” said Haylie Duff. “Sharing food is one of the simplest ways to bring people together. I love finding new ways to make everyday meals feel a little more special, and I look forward to sharing some of my favorite fall-inspired ideas.”

MORE:

Event Page: Attendance and all experiences are free, and registration is not required.

Encourage to follow @SignatureSELECT on Instagram for more exciting surprises. Tag @SignatureSELECT using #TheSignatureSelectLifeSANJOSE when posting.

ABOUT SIGNATURE SELECT®

Signature SELECT is the largest flagship Own Brand in our portfolio, delivering high quality that our shoppers can trust for balanced meals and effortless trips. With the widest variety of fresh and affordable options, and backed by our “Love It” guarantee, shoppers value Signature SELECT as a one-stop destination for making the most of life’s moments.

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